TMA1402: Creative Innovation and Entrepreneurship: Blog 3- Dr Leigh Morland guest lecture
Week 3 of teaching brought the students a talk by Dr Leigh Morland who is the head of student enterprise development at the University of Huddersfield. Dr Leigh Morland did a talk on enterprise and what this means and how we can use this on our Masters journey. Note from the talk:
Not the creative one in her family, her family members all have creative jobs, so she was the one that did the paperwork
Worked in car manufacturing and couple of other jobs, then went on to work in university for the past 25 years.
Definitions make sense if the for her.
QAA, this is what tutors will use to check students standards and Quilty.
Enterprise is a universal work
Enterprise is solving problems, how something is or meant to be.
Enterprise refers to the generation and application of ideas.
What other Skills do you know need, to be enterprising?
Societal impact
Open minded
Solutions
Practical
Feedback, good or bad, to be able to move forward.
Communication
Team work, working well with others.
Research, library, talking to other such as peers.
Asking questions, support or help.
Use social media individually persona.
Working collectively to make an end product.
Social value and positive impact.
Recognises and accept risks and work through them.
Not everyone is Entrepreneurial.
Entrepreneurial skills are transversal, Entercomp (2016)
See the attention to :
Desirability
Feasibility
Outcomes - growth from undertaking actions and reflection.
Apply these individually and to your team.
Need ideas and opportunities to be entrepreneurial.
Got to make things happen.
Resources
Minimal viable product.
Think about What are people willing to pay.
Hitting the target market for your product(s).
Make decisions without uncertainty.
Do not be afraid to take risks.
Failing is a bump in the road, move past this and try again.
Need people in your life/business that are resourceful and are willing to take risk and actions for your company.
Resources
Have people that will get things moving.
Have people involved in your business from all different areas of the sector.
Leeds Streets by In Good Company, 19 posters cerated that gave positive, uplifting and inspirational quotes
The posters came about during in Covid19, people had lost their jobs, money, homes, loved ones.
No commercial companies were putting posters up during in the covid lockdown, they was a space for someone to use this and In Good Company took the opportunity to talk to the council re using this space.
Set up a live link to buy these poster as a reminder of the period in time and history the country was going through.
Money raised went to the NHS.
Supporting key workers.
Massive drive in people giving support.
In Good Company had tried this before covid19 and in different areas but failed. This proofs that timing and area is key of doing something like this.
Opens the door to what art is.
Really attractive and interesting.
Time is important, comes and goes, sometimes you have to sit on an idea till it is the right time to realise.
Covid19 encouraged people to put art work on their windows to show support to key workers.
We do not all see the same opportunities as we all have different lives, experiences and interests.
What do you see?
Life
Nature taking back a place in the world.
Hope
Roots
Adam and Eve
Family
Growing
I personally see roots that take down different paths and twist and turn, this thinks back to life and how we all follow different paths in life.
Leeds Urban Artist
Environmental
Collect fruit from tree in public places and make apple juice, they get the fruit for free and put a higher commercial prize on the juice, then you would pay in a supermarket.
People buy from this company because they follow the latest trend, they also know where the fruit as come from.
Organic
People buy the story that’s been told by Leeds Urban Juice’s, which means they will pay the higher price.
Popular fallow the ‘craze’ (the new in thing).
Consumer trend analysis
Understanding the process.
Base ingredients, through to the end product.
Economic value.
Seeing opportunities is important.
How to reach people.
The effectuation process
What is it really like in practice.
Starts with action, once you do this process, you will begin to get a following and opportunities.
Do what you know.
Believe in yourself.
Contacts and team members are important.
Self reflection and know who your are.
Doing something you are interested in, you will be more motivated to make your business work and give it your all.
Painted on boxes out in public areas.
Low cost
Commissioned for art work in shops.
People contacted her to paint boxes near them and was told to enter competitions.
Painting boxes got her other opportunities through word of mouth, this is work she was paid for.
The business model canvas online - google
By getting advise and listen to talks from the enterprise team its allows me to look at my future career path and what I have to do to get to my end point in counting on my path of being a photographer. One of the main reason I decided to continue my studies on the Masters course is because I wanted to learn more about the industry and the best way to help me in to the photography industry in full time job or working for myself.
Siobhan :)
02/02/22